Who we are
The Studio
We do not just plan events - we curate moments
The founder
Soraya Sone
Founder & creative director
Soraya Sone is the founder and Creative Director of LUXE Events & Lifestyle.
With more than 15 years of experience across events, hospitality and creative production in London and Africa, her work brings together an instinct for beauty with a rigorous understanding of how experiences are built.
After beginning her career in London’s creative and hospitality industries, Soraya returned to Cameroon and founded LUXE in 2015. Since then, the studio has delivered weddings, private celebrations, corporate events and brand experiences across Africa and internationally.
Her approach is rooted in one belief: an event should do more than look beautiful. It should create connection, communicate meaning and leave something behind.
The LUXE philosophy
Le sens du détail
The smallest details shape the most memorable experiences.
Our method
A five-pillar approach
A complete method, carried by an ecosystem of 50+ partner suppliers.
Event Design & Styling
Planning & Production Management
Curated Experiences
Destination & Hospitality Coordination
What sets us apart
Two territories, one craft
LUXE was born in the world of celebrations, where emotion, hospitality and attention to detail matter deeply. Today, we bring that same sensibility to brands and organisations.
The context may change. The standard does not.
Private celebrations
- Traditional and international weddings
- Milestone birthdays and private soirées
- Floral set design and table styling
- Day-of coordination
Brands & business
- Brand activations and product launches
- Conferences, summits and awards galas
- Brand environments and visual identity
- Guest welcome and journey
Behind the scenes
The craft before the celebration
A glimpse into our creative process and the craftsmanship behind every event.
Let us work together.
Tell us about your project and we will come back with a first creative intention.
